Must A Wannabe Content Creator Pal Cease Exploiting Me for Material?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates vlogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I appreciate that she has supported me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or shared for an viewers. I’m not a prop for her online persona.

The Defence: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on social platforms who execute that aesthetic of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the nuances, posting them with an viewership that values the art behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could help her career in design too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the content we make together can achieve: an opening. I understand not all people likes being filmed, but often spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions support one another in small ways. My assumption was filming a short video now and then would be fun for Beth. Innovation flourishes in partnership, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I document our time together.

I cherish Beth’s friendship deeply and want to avoid making videos to come between us. I am ready to find middle ground: like asking before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a replacement for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I get that it's her passion, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply all those around her is willing material. She needs to honor her friend's privacy.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has helped Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your relationship. Create some real memories, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The solution is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Anna Turner
Anna Turner

A digital strategist with over a decade of experience in tech marketing and content creation across European markets.